职责描述： Job Description for Facebook Ads Specialist ＞Job Requirements Bachelor’s Degree in Marketing, Communications or related field. More than 2 years-experience of social media marketing, including Facebook, Google, Tiktok, Snapchat, etc. Successful project experience of performance marketing Ｏn e-commerce industry. Proficient in the experience of e-commerce websites advertising, experience Ｏn both app & web marketing is a major plus. Strong communication and understanding skills, strong data sensitivity and analytical skills, independent analysis and problem-solving skills. Have a strong market perception, have a keen grasp of market dynamics and market direction. Sensitive to fashion elements in the E-commerce industry. Ability of designing and producing advertising materials is a major plus. Proficient ads copy writing skills. ＞Job Responsibilities Be responsible for advertising ROAS. Manage Facebook ads delivery and optimise the advertising strategy to hit KPIs. Testing variations of ads to determine best performing, such as audience, creative & ad copy, etc. Update advertising strategy by competitive strategic analysis, customer/target audience research and testing results. Continuous monitoring of results and improving performance efficiency and scale.
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