战略分析师（用户研究方向-洛杉矶）

职责描述： 1、监测新品类与竞品现状，并对竞品发行及运营效果进行跟踪，分析复盘策略，挖掘有效的发行及运营手段 2、跟踪北美及欧洲地区游戏用户体验，洞察用户需求和痛点，针对不同开发阶段展开测试与研究，为产品的完善和改进提供建议 3、针对北美及欧洲等地区进行深入的用户洞察及行为习惯研究，辅助制定发行及运营策略 4、追踪游戏与周边相关泛娱乐、亚文化产业的文化特色和受众群体，为产品运营及营销活动创意提供支持 1、Monitor competing games and new trending gameplay, track the issuance and operation performance of competing game, summarize and analyze competing game’s marketing strategies, and explore effective issuance and operation methods 2、Track game user experience in North America and Europe, deep-dive insight into user needs and pain points, conduct research and testing based Ｏn different game development stages, and provide suggestions for product improvement and launch 3、Conduct in-depth user insights and behavioral research in North America and Europe and other regions, and assist in strategy-making of issuance and operation 4、Track the cultural characteristics and audience groups of game, the related pan-entertainment and sub-cultural industries, and provide support for product operations and marketing creative activities 任职要求： 1、本科以上学历，专业不限，心理学/社会学/人类学等相关专业优先 2、1年以上相关工作经验，有用户体验研究、战略分析等相关工作经历者优先 3、可以使用英文和中文办公，掌握法语/德语/意大利语/西班牙语等优先 4、熟悉市场研究的各种方法，包括访谈、问卷调查、焦点小组座谈会等，熟练使用SPSS、SAS、Excel等统计分析软件 5、对于游戏、动漫、影视、短视频等流行趋势较为熟悉，投递时请附上个人游戏经历 1、Bachelor degree or above, all professions are acceptable, psychology/sociology/anthropology and other related majors are preferred 2、1 years’ related experience. Strategic consulting and Internet/game user research background preferred 3、Fluent in English and Chinese (working language), including daily communication, business communication, business writing and presentation. Familiar with French/Spanish/Italian/German culture or native speakers preferred 4、Proficient in various methods of market research, including interviews, questionnaire surveys, focus group, etc., and proficiently using statistical analysis software such as SPSS, SAS, Excel, etc. 5、Understand and passionate about Internet and game. Familiar with popular trends of game, animation and comic, film and television, short videos and other related industries. 6、Please include personal gaming experience in resume or other materials

朱经理 人事部 聊一聊

最近在线时间：2022-05-22 15:05

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地址：加拿大

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